Scope, Career, and Channels of Digital Marketing | Apoorve Verma | Digital Marketing #2
Scope of Digital Marketing:
Today’s era everyone connected to the internet.
According to We Are Social, the average individual spends only one hour and 58 minutes per day watching TV, compared to five hours and four minutes accessing the Internet from a PC or tablet each day.
It’s mean the traffic on the internet is expected to grow with a CAGR of 32% from 2016 to 2021 (Source).
The positive side is the creation of thousands of job opportunities with job growth surpassing other industries. Nowadays no one business can survive in a huge market. Without creating their web presence on the internet. That is why the scope of Digital marketing is very good. It is a relatively new field as well very booming field, the demand For competent digital marketers exceed the supply by a large margin.
Career options in digital marketing:
There is an enormous and growing demand for digital marketers with development experience. There are jobs nearly every conceivable business.
The average salaries of digital Marketers as a fresher (between 3.5 lacs to 5 lacs).
- Content Marketers
- Web Developer & Web Designer
- SEO Managers
- PPC/SEM Expert
- Affiliate Marketers
- Social Network Managers
- Email Marketing Manager
Top 5 Reasons for a Rewarding Digital Marketing Career:
- In-Demand Profession
- Good Salary Package
- Freelance Work Opportunities
- Become an Entrepreneur / Full Time Blogger
- Earn Money through Affiliate Marketing
Channels of Digital Marketing:
These are some channels of Digital Marketing. We will describe All channels One by One.
- Search Engine Optimization (SEO)
- Social Media Marketing
- Search Engine Marketing (SEM)
- Email Marketing
- Content Marketing
- Pay Per Click (PPC)
- SMS Marketing
- Affiliate Marketing
- In-game advertising