Introduction of Marketing | Apoorve Verma | Digital Marketing #1

Published by Apoorve Kumar Verma on

What is Marketing?

Marketing is the process of creating relationships with consumers by making people aware of the product which matches their need.

  • It is also about understanding the deep psychology of consumers and promote and sell the products according to the consumer’s needs.

Marketing contains a bigger set of activities and involves questions including

  • Which product to build?
  • Which customer segment to target?
  • How to price?
  • How to promote?

Major Type of Marketing

  • Traditional marketing
  • Digital marketing

What is Traditional Marketing?

Traditional Marketing is a conventional method of marketing. That is used for targeting the audience with many offline promotional and advertising methods.


By Broadcasting: F.m., radio, TV, etc.

By Telephone: SMS marketing, telemarketing, etc.

By Printing: Newspapers, Magazines, etc.

By Outdoor: Flyers, Billboards, etc.

By Direct Mailing: Catalogs, etc.

Introduction of Marketing |[Digital Marketing #1] | Apoorve Verma

What is Digital Marketing?     

Digital Marketing is a modern method of marketing. Here we do the marketing of products, services, and promotion via digital technologies.

  • It is more cost-effective.
  • It can target a niche specified audience.
  • It allows companies to analyze and quantify their campaigns.
  • It is fast and provides Real-time results.
Introduction of Marketing |[Digital Marketing #1] | Apoorve Verma

 â€œBusiness has only two functions – marketing and innovation.”

Milan Kundera

We will fully describe Digital marketing into the next part of this series.

Thank you! Keep learning, keep growing! 😄


Vatsala · January 12, 2020 at 1:52 am

Described very practically , one can easily understand.. great job..!! Keep writing

    Apoorve Kumar Verma · January 12, 2020 at 3:41 am

    Your Comment truly make my day.Thank you and bless you! 🙂

Ankit · January 12, 2020 at 9:44 am

Till now I only know digital marketing. Now I got to know there is Traditional method also 😀
Thanks ! It is very helpful article.

    Apoorve Kumar Verma · January 12, 2020 at 4:26 am

    Thank you! Keeping learning and keep supporting!

Arun Tekwani · January 14, 2020 at 7:25 am

Very helpful content

    Apoorve Kumar Verma · January 14, 2020 at 6:18 am

    Thank you Arun Tekwani

Swati parmar · January 14, 2020 at 12:42 pm

U describe in a very effective manner. It sets on mind only by reading one tym.. Thanks a lot .
Provide more knowledge ASAP.

    Apoorve Kumar Verma · January 14, 2020 at 12:45 pm

    Thank you so much Swati!
    Keep Supporting,
    Keep learning,
    Keep growing!

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